Biotin: Why We Use It
Biotin, also known as Vitamin H, is a water-soluble vitamin that is essential for healthy hair growth. The vitamin helps metabolize many of the foods we eat – including carbs, fats, and amino acids – into energy. This metabolization assists with healthy cell formation, stronger nails, and healthier hair. You may be wondering why we use biotin in our shampoo and conditioner and why we’re so careful with the form of biotin we use? Let’s dig in!
HELPS PREVENT BREAKAGE
Biotin is known for its ability to strengthen hair and prevent breakage. It works by improving the elasticity of the hair strand itself, which makes it less prone to breakage when it is manipulated. Biotin also helps to improve the texture and thickness of the hair, which can also reduce breakage. Routine Shampoo & Conditioner are made with biotin, and have been clinically shown to reduce hair breakage.
IMPROVES SCALP HEALTH
Biotin has been shown to improve the health of the scalp by reducing inflammation and dryness. This can help to reduce irritation and other scalp conditions that can lead to hair loss. We recommend you use Routine Shampoo & Conditioner along with our hair serum, which has been formulated to revitalize roots and balance your scalp microbiome.
SHINE AND VOLUME
Biotin is known for its ability to add shine and volume to the hair. It works by improving the texture and thickness of the hair, which can make it appear fuller and more voluminous. Biotin also helps to improve the overall health of the hair, which can lead to shinier, healthier-looking hair.
HAIR SUPPLEMENT
Not all biotin is created equal. That is, you may be taking a biotin supplement but may not be seeing results because of the form of biotin you are using. In our Hair Supplement, we use a form of Magnesium Biotinate that is uniquely sourced and is 40X more soluble than traditional forms of biotin. In a double-blind, placebo-controlled study, ingredients used in our supplement were shown to support healthy hair growth in as little as 3 weeks. Read the proof here.
