CREATING THE BEST SHAMPOO
Since the founding of our company in 2020, our mission has been a simple one: to help people maintain strong, healthy hair. In embracing that mission, our goal has been to use naturally-derived, high-quality ingredients that lead to real results. Because whether you wash your hair twice per week or twice per month, a healthy head of hair is critical to presenting the best version of yourself.
As with all of our products, when creating Routine Shampoo, we wanted to create the best shampoo on the market. Here are some of the attributes we took into consideration when creating Routine:
CLEAN HAIR EFFECTIVELY
Routine Shampoo aims to gently remove impurities (think dirt and excessive oil) from your scalp while nourishing your hair with ingredients that provide tensile strength and battle breakage. Our sulfate-free shampoo is made with plant-based surfactants, which provide a rich and creamy lather that easily washes away daily oil, dirt and flakes.
FIGHT THINNING HAIR
Routine Shampoo is made from ingredients that are used to fight DHT, the hormone commonly associated with hair loss. For instance, Routine Shampoo contains Saw Palmetto, which has been shown to reduce DHT levels by up to 32 percent – enough to produce a noticeable slowdown in hair loss. Saw palmetto acts as a follicle guard, breaking down buildup that can keep follicles from growing thick, healthy hair. In addition, ingredients like Vitamin E and Panthenol work to decrease the appearance of thinning hair and to reduce oxidative stress in the scalp.
NOURISHING VITAMINS AND OILS
Our goal wasn’t just to fight thinning hair – our goal was also to nourish hair with plant-based vitamins and oils such as Biotin, Argan Oil and Caffeine. Biotin plays an important role in the health of your hair, skin, and nails, while Argan Oil helps restore smoothness, shine and softness. You can find a full list of our ingredients right here.
