THE KEY TO HEALTHY HAIR: PROTEIN & MOISTURE
Protein and moisture are both essential building blocks if your goal is to have stronger and healthier hair. That said, like all good things, too much protein or too much moisture can actually be detrimental to your hair. So how do you balance the two? Let’s dig in.
WHAT DOES PROTEIN DO FOR YOUR HAIR?
Protein helps to fortify and strengthen hair. In fact, 80-85% of your hair is composed of a protein called keratin. However, the protein is rather delicate, and can experience damage from factors such as color treatments, heat styling, or even pollution. When this happens, the shaft of your hair develops gaps or pits in its outer layer (the cuticle). These gaps weaken the shaft, and in turn, this leads to increased breakage and the loss of elasticity. The gaps can also damage your curls. As a result, it is important to use hair care products that contain protein, since added protein can help fill in those gaps and fortify your strand and cuticle.
WHAT DOES MOISTURE DO FOR YOUR HAIR
Moisture in your hair is much like moisture in your skin – it can increase smoothness, shine, and elasticity. Dry or brittle hair can look dull and feel rough to the touch, and may be difficult to detangle. In addition, well-moisturized hair can be more bouncy and can keep your hair’s nutrients locked in.
BALANCING PROTEIN & MOISTURE
Too much moisture in your hair can have negative side effects, however. It can leave your hair feeling gummy and stretchy, and can reduce volume. Similarly, too much protein can cause your hair to become straw-like or stiff. Finding the right balance between these two is the foundation for strong, healthy hair.
Routine Shampoo & Conditioner are well-balanced to provide you the right amount of protein and moisture so that you can grow stronger and healthier hair. If you ever feel like you need a quick dose of protein, you can always use Routine Shampoo for a bit longer in order to add a boost of protein to your hair. More commonly however, if you feel like you need to add moisture to your hair, you can let Routine Conditioner sit in your hair for a bit longer to give your hair an added boost.
